Let's buy 3 billion yuan to buy real estate companies, buy members to send houses?


On May 14th, the China Real Estate News released Weibo, saying: "LTV will formally announce its entry into the Internet real estate field next week. Let's enter the real estate industry with the Internet ecology as its model." (Related reading: Does LeTV want to buy a house?) Yesterday (May 16) evening, this rumor was confirmed.

On the evening of May 16, the real estate listed company Shimao shares announced that the company will transfer to Levision Holdings the Beijing Fortune Times Real Estate Co., Ltd. held by Shimao New Experience Co., Ltd., and Shimao New Century Business Management Co., Ltd. held by Shimao Business Management Co., Ltd. The company's 100% equity, trading price was 2.92 billion yuan and 52 million yuan respectively, totaling 2.972 billion yuan. Through this transaction, Shimao will actively cooperate with LeTV Holdings in diversified areas to further optimize the company's business structure.

Before entering the real estate industry, LeTV has completed the ecology of content, mobile phones, sports, Internet and cloud ecology, large-screen ecology, Internet finance ecology and automobile ecology. However, almost all of the areas covered by LeEco were related to its own core “content ecology”, so this time entering the real estate sector seems a bit difficult to understand. How to carry out "anti-eco-revolution" should be a difficult problem. However, when LeTV entered the automotive industry, it was somewhat unpredictable. However, as far as the current results are concerned, the LeTV Super Car Project is quite worth looking forward to. Therefore, we should remain optimistic about LeTV's entry into the real estate industry.

I just don't know how LeTV will integrate the real estate into its own ecosystem. Will we later enjoy the hardcover room equipped with LeTV as standard, or will we purchase the Lifetime LeTV as a free two-bedroom office? Of course, LeTV's ultimate performance is what LeTV will adopt in its new “games of ecology” strategy. We need to wait for the news.

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