This morning, microblogging V "hacker" broke the news on a personal microblogging of a group of suspected Youku VR glasses spy photos, Do you want to wear the glasses after you cool videos? From the spy photos, this should be a simple glasses box similar to Google Cardboard, the price should be less than 50 yuan. For small partners who want to try VR, they can buy one to play. Friends who want a better experience can look to HTC Vive, which has a total price of over 10,000 yuan.
It is reported that at the 2016 China VR/AR industry summit held on April 16, Li Jie, Senior Vice President of Youku Potato, explained to us the direction of VR layout of Youku Tudou and its views on the development of VR industry.
Li Jie believes that VR will reproduce the development curve of smart phones, but the time will be shorter. The entire VR industry lacks very low-level capabilities that are not ready and will be a nightmare for content entrepreneurs. Youku Tudou has been in the VR field for two years. "In the past two years, we are a company that talks more and less."
Youku Tudou has four specific monetization modes in VR layout:
1, traffic
Open upload portal, optimize promotion. The panoramic video channel that has been online for a year is a large number of traffic entrances.
2. Investment cooperation
The Baihechuan Venture Acceleration Plan announced in January this year will support the development of VR startups. Youku Tudou also launches the VR Entrepreneurial Team Support Plan. In addition, original content will also be provided through users and partners.
3. Realization
How to realize VR? Youku Tudou offers two directions: open copyright purchases and advertising sharing plans. In the coming months, Youku will announce that it will directly provide a monetization model for its partners in the VR industry chain.
4, SDK compatible
Look to buy VR helmets, hardware + platform. Provides Youku one-click uploading, one-click sharing, and advertising access for all third-party viewing devices through the H+H. Through Youku's VR Mall, it diverts traffic to certified hardware vendors, and combines the huge traffic of Tmall Electric City and Youku Traffic to provide online purchase and order for all hardware vendors.
At the same time, Li Jie said that VR helmets and glasses are the markets where the giants battle. If they cut into the helmets and glasses market directly, this will be a scorched field. Entrepreneurs should cut into peripheral devices and cut from focused, single-point, not-heavy directions.
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