Smart TV penetration improves Internet brand development
According to data from Ovid Cloud Network, in the first half of 2016, TV shipments accounted for 79% of smart TVs. At the same time, the Internet TV (OTT) industry maintains a rapid growth of over 30%, and it is expected that the commercial scale of China's OTT market will exceed 600 billion after 2020. In such a development situation, the living room has gradually become a new scene of home entertainment consumption. Many brands have also seen this business opportunity and have entered the television industry one after another. Among these, the Internet TV brand has developed at the fastest pace.
The author learned that 2014 was the first year of heavy sales of Internet TV. The penetration rate of smart TV exceeded 50%, and the cumulative stock of the industry was close to 30 million units, and the penetration of stock users reached 5%. In 2015, the penetration rate of smart TV reached more than 70%, and the accumulated number of users on the TV Internet exceeded 50 million. This year, during the National Day period, smart TV reached a penetration rate of 87.7%. At the same time, the market share of Internet brands has increased again. Data show that the market share of Q3 color TV market Internet brands is 22.5%, an increase of 11.8% over the same period of last year. The market share of traditional brands and foreign brands has declined.
Internet brands carefully planned to seize the opportunity
The increase in consumer demand for home entertainment has also prompted the Internet brands to make changes. Among them, PPTV is in a meticulous layout. From PPTV's recent efforts, we can see the clues of development.
The first is the marketing of the festival. On September 8th, PPTV Juli launched the Super Brand Day, and many discounts struck, and the PPTV TV achieved an amazing sales of over 350,000 units. Unexpectedly, on October 29th, that is, today, PPTV Judi is again launching the Day, and 1029PPTV is officially sold at 0 o'clock on the 1st for only 15 minutes. The sales volume of PPTV TVs exceeds 100,000 units. There are more concessions coming, consumers are hooked, because it directly meets the consumer's buying needs.
The author understands that on today's day, the crown-runner products PPTV-40C2 and PPTV-50C2S sold offline during the National Day will appear. In addition, there are popular products PPTV-49P2 and PPTV-55T. At the same time, for the majority of fans, PPTV Liverpool customized version of the smart TV will usher in the first start selling, which uses the Liverpool team's unique design, equipped with LG original 65-inch 4K screen, the price is 9,999 yuan, limited sales of 5,000 units. Today, PPTV Ju Li also introduced a lot of gameplay, waiting for consumers to experience.
In addition to festival marketing, PPTV Juli will also exert its power on content, has invested massive resources to purchase program copyright, and cooperates with media companies to develop high-quality IP. It is reported that in 2017, the warmhearted emotional drama “Breakout, we can not be sadâ€, Hunan Satellite TV variety show “Number One Surpriseâ€, and CBS’s “Star Trek†and “Hundreds of War Dragons†will all become 2017 PPTV The big move. For the future, PPTV is trying to create a home-based Internet O2O ecological chain and achieve connectivity between content, services, and users to meet the needs of users while targeting the billion-dollar market.
Internet brands will further shuffle
As more brands enter the TV market, the competition in the entire industry will continue to increase, and brutal competition will be carried out by the survival of the fittest. Industry insiders said that in the next few years, the Internet TV brand will further shuffle, leaving only 3 to 5 companies, and manufacturers need careful layout in order to seize the opportunities. Judging from the layout of PPTV, this time, PPTV is also at the forefront of the industry.
PON technology originated from the ATMPON technology standard that began to take shape in 1995. PON is the abbreviation of "passive optical network" in English. GPON (Gigabit-Capable Passive Optical Network) was first proposed by the FSAN organization in September 2002. On this basis, ITU-T completed the formulation of ITU-T G.984.1 and G.984.2 in March 2003. The standardization of G.984.3 was completed in February and June. Thus finally formed the standard family of GPON.
The basic structure of the equipment based on GPON technology is similar to the existing PON. It is also composed of OLT (optical line terminal) at the central office and ONT/ONU (optical network terminal or called optical network unit) at the user side. Optical fiber (SM fiber) and passive splitter (Splitter) composed of ODN (optical distribution network) and network management system.
The technical feature of GPON is that it borrows the GFP (Generic Framing Procedure) technology defined by ITU-T at the second layer, expands support for GEM (General Encapsulation Methods) encapsulation format, and reorganizes services of any type and any rate. It is transmitted by PON, and the GFM frame header contains frame length indicator bytes, which can be used for the transmission of variable-length data packets, which improves the transmission efficiency, so it can support all services more simply, universally and efficiently.
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