Kunlun Bank Co., Ltd. Urumqi Branch 2016-2017 Points Redemption - E-commerce Procurement Project Tender Notice

Project Name Kunlun Bank Co., Ltd. Urumqi Branch 2016-2017 Points Redemption - E-commerce Procurement Project

Item Number-WOPC-0000804

I. Tender conditions

This material procurement project has fulfilled the relevant approval and filing procedures as required. The funds have been implemented and the conditions for tendering have been met.

II. Overview and scope of tender

1. Type and scale: Saving customers who meet the conditions for redemption of points from 2016 to 2017. For details, please refer to the attached “2016-2017 Points Redemption Product Schedule”.

2. Use of functions: to enhance the brand image of Kunlun Bank and promote the steady growth of various retail businesses

3.Technical Standards: IT Technology Platform: 1. The partners are responsible for providing free point exchange trading and management platform to the banks, import the points data into the exchange platform through the bank's approved point redemption standards, and set different according to different commodities. Integral standards, while providing mobile, PC-end access, to ensure that customers multi-channel online exchange of goods. 2. The bank has zero investment in R&D expenses, and requires that the special features of the bank's exchange activities be guaranteed in the exchange system, and the bank's exclusive logo should be displayed on the exchange page. The customer can obtain the SMS verification code by scanning the QR code on the mobile terminal to complete the exchange transaction.

4. Quality requirements: 1. Objective: Through the enterprise-level three e-commerce procurement platforms: intelligent mining, mining, cloud mining, the original cumbersome procurement work simplification, information, transparency, effective efficiency, reasonable control Cost, make purchasing work sunny, efficient and simple! 2. Development goals: Under the development trend of corporate cooperation in e-commercialization, to ensure the quality and cheapness of the required items; fast and efficient supply chain services; customer-specific information systems, market prices of comparable products; 3. Through the cooperation of enterprises Provide free use of the exchange platform to achieve customer independent online orders, exchange standards online display, continuously improve the conversion efficiency, reduce the intermediate links; allow customers to understand the transparency of the price of goods; the bank can reduce costs, break the information asymmetry, Avoiding delays or delays in the redemption of the branches due to redemption may lead to backlogs of goods and waste of resources. 4. Goal: Strengthen the interaction with customers through the integrated exchange model provided by the partners; 4.1 Longer-term points increase customer stickiness: Through diversified means, in addition to redeeming deduction points for the current period, the long-term rolling, accumulating, and increasing customers will be realized. Visibility; 4.2 Satisfaction incentives for differentiation: 3-4 product categories are set at each conversion level to enable customers to select products online, place orders online, use discounted discount models for regular merchandise promotions, and enjoy tangible benefits. 4.3 Inviting fans through the customer's scanned QR code to obtain secondary opportunities: We scan the WeChat public number or specify the QR code when the customer redeems the points, the transparent point exchange standard, collect targeted precision marketing, get fans groups, bring promotion effect ;

5. Service: Logistics and distribution: 1. According to the bank's point redemption requirements, this point redemption aims to achieve customer credit through a platform that integrates item purchase, customer points redemption, distribution, and data feedback as a result of price transparency and high degree of intensification. Exchange management work. The point redemption items purchased this time must be regulated according to the brand and model specified by the bank, and the partners can enjoy the unified warranty service for the products provided by the manufacturer through unified delivery. The partners can target the goods with prices over 99 yuan. Bear the freight, and 99 yuan will be borne by the bank. 2.Customers can redeem their points for redemption online through the redemption platform provided by the manufacturer to ensure delivery within 3 working days. The delivery scope includes any outlets in the bank's area and Changji area, and the staff who will ensure delivery will be provided. The service attitude is good. At the same time, the manufacturers are required to have local inventory, so that delivery and return responses are timely.

6. Project Progress: Good

III. Bidder qualification requirements

1. This tender does not accept bids from the consortium; 2. Has an ICP permit; 3. Two or more legal persons whose legal representative is the same person, and the parent company, wholly-owned subsidiary and its holding company, must not be in the same Simultaneous bidding in the bidding of goods.

IV. Acquisition of tender documents

The tender documents will be issued on the 11th of November at 10:00:00