Nidec CEO insists on asserting that the working robot is three times more than the global population in 2050

Nidec, which supplies a variety of precision motors from the refrigerator to the automotive industry, is also the supplier of Apple's iPhone vibration motor. It has been in existence for 43 years. In the face of the drastic changes in the environment, its CEO Yong Shouxin said that only Investing in order to revitalize Japanese companies, and his optimistic demand for robots will drive Nidec's performance to soar, and revenues in 2030 will compete with Bosch.

The 71-year-old Yongshou Heavy Trust claims to be a Japanese geek, sticking to the traditional employer's approach, strict and not easy to praise, and believes that hard work can hold Ying Baotai, and he does let the 43-year-old electric power company continue to create new ones. miracle. At the management forum held by the Nikkei News, Yongshou believes that companies now like to keep cash to deal with emergencies, but to resurrect the company, it is necessary to rely on investment.

Investing can create new jobs. Nidec is preparing to hire 1,000 jobs in the next two years, most of which are from mergers and acquisitions. Half of the more than 50 companies that Nidec acquired in the past 43 years have restarted in his hands. Growth track, and no one is losing money.

As for the way of mergers and acquisitions, he only stressed that he should not buy at a high point. He said that Japanese companies are now buying too expensive and will suffer impairment losses. He bet that the enterprises he has locked in will definitely fall in price in the next five years. He doesn't think that the tide of mergers and acquisitions is coming to an end. Nidec's revenue last year was 1.17 trillion yen, and the target for 2030 is 10 trillion yen. It will keep pace with Bosch. He said that if his company's revenue is 2 trillion yen, he will Only buy other 2 trillion yen companies.

The 10 trillion yen outlook is expected, as Nidec's motors will be key equipment for many industries in the future, including electric vehicles, drones, and robots. He also said that by 2050, the Earth's population will reach 9 billion people. And there will be 27 billion robots working, more than three times the total population.

As for corporate culture, the past has always been a traditional cultural defender, and the eternal conviction of the past has faced the lack of ambition of the Japanese in the interview with Bloomberg News. He said that too many young people are satisfied with "small wealth is safe", such as going home to accompany their children at night, rather than working late into the night to try to become the company's next president.

But he does not deny that Nidec is also trying to change the long-term work. In the past, Nidec employees worked 16 hours a day, twice as long as the average company. He thought that the company was too small to recruit the most talented employees, so he could only work hard.

In addition to reducing working hours and improving the working environment, he also tried to boost the competitive spirit of employees. For example, the banner of different colors is used to highlight the performance of various departments. The most profitable department can also sit in the best position in the office. He thinks this is The so-called principle of competition is also the principle of eccentricity of the eternal trust.

According to the financial report released on the 24th of last month, Nidec's financial performance and net profit in the first half of this year (April-September 2016) hit a record high in the same period. The consolidated revenue target for the year will reach 1.2 trillion yen, an annual increase of 1.8%. As the demand for higher-income vehicles exceeds expectations, the consolidated revenue target is 135 billion yen, an increase of 14.7%. The consolidated net profit target was 100 billion yen, an increase of 11.2% year-on-year, setting a record high in the fourth consecutive year.

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