IT168 News On October 28th, the 11th China Beijing International Cultural and Creative Industries Expo (CIIF) Interactive TV Industry Sub-forum and "China's Interactive TV Industry Innovation and Development sponsored by Dongyi International Media Industrial Park and Excellent Friends Pule. The Summit Forum kicked off in Beijing. Excellent friends from many Internet TV industry chain partners, such as Youpeng Pule, Nelson Network, Dolby Laboratories, Travel Satellite TV, Xiaobai Century, and Jingchen Semiconductor, discuss their development of interactive TV industry, big data, and audio and video. Unique insights in many areas including technology, content development, artificial intelligence and chip manufacturing. At the same time, senior executives including CEO and CEO Shao Yiding of You Peng Pule attended the summit. At the meeting, representatives from various companies delivered wonderful speeches on the status quo and future of the development of the interactive television industry and the development pattern of the family's large-screen industry, which presented the industry with an annual grand feast of interactive television.
The Dongyi Branch of Chaoyang District of the Beijing Cultural Fair will be jointly organized by the excellent player of the Dongyi International Joint Zone. The main content consists of two parts, namely the interactive TV high-end forum and the movie theme concert. Both the high level of precision in the technical level and the high level in the art category have been highly praised by the majority of participants and have become a different kind of scenery in this year's ICIF.
Collaborative and Win-win Mode Creates Bright Prospects for Industry Development
In 2016, China has completely entered an era of smart-screen interconnection. The re-emergence of the living room economy has accelerated the transformation of the interactive television industry. In the trend, the increasing integration of upstream and downstream industries has become a new driving force for the development of the interactive television industry. On the scale, the upcoming billion-level user scale will bring new expectations for the value reconstruction and format evolution of family big screen entertainment. In the industry, model innovation and channel innovation have become new drivers of industrial change; in technology, big data and artificial intelligence technologies are increasingly driving the commercialization of the industry. This series of changes means that all parties involved in the interactive TV industry have become a necessity for development.
On the behalf of the organizer, excellent friend Pule chairman and CEO Shao Yiding first addressed and welcomed the guests present. He said that "interaction" has become the mainstream of the global interactive television industry, and the interactive television industry has become an extremely scarce and high-growth commercial value industry. Shao Ding emphasized that the theme of this forum is “big screen to the United States and 'seeing people'â€, and we look forward to working with upstream and downstream partners in the interactive TV industry chain to explore the value of big screen entertainment and jointly explore the huge commercial value of interactive TV. . “We have always believed that the “Yunpengyun†service is like a link, and we can connect all the IPTV, DVB, OTT and other format partners that use the “YunpengCloud†service as a bright pearl in the industry chain, and finally gather together.†"The strength of excellent + 'forms a geometric multiple of explosions, creating a bright future for industry win-win!"
The co-host of the forum, President of Beijing Zhongshi Dongsheng Culture Media Co., Ltd. Gao Sumei, also took the stage to express her recognition of this forum. She pointed out that the family big screen has become the center of family entertainment. In this context, hosting such a gathering of elites in the industry will forcefully promote industrial transformation. Zhongsheng Dongsheng Culture Media will also actively interact with all parties in the industry and contribute to the bright future of the development of the interactive TV industry.
Youpun Cloud Service Helps Industry Create a New Pattern of Interactive TV Home Entertainment
Currently, the growth of interactive TV users is mainly driven by three forces. The IPTV and DVB markets are mainly driven by telecom operators and cable TV operators to develop users, while OTT is mainly driven by TV manufacturers and hardware terminal manufacturers to develop users. . He Weiwei, vice president of excellent friends and Pule Company, pointed out that with the increasing demand of home users for large-screen televisions, interactive television has become the core of home entertainment. In the field of interactive television, strengthening the operational capabilities, optimizing technologies, and product advantages to realize an intelligent, interactive, and customized user experience is the key to the current three major television channels. “Black Weiwei said that the arrival of the smart era has inspired the entire interactive TV market to burst out with more innovative energy and is worthy of every practitioner.
In response to the current trend of large-screen ecological development in China, Nguyen Xutao, general manager of Nielsen's Interactive Television Division, also read the relevant content of the “China Family Big Screen Industry Ecology White Paperâ€. It is reported that this is a superior Pengle and Nelson network
Based on the home entertainment big screen industry pattern, joint industry research reports such as Tencent, Mango TV, etc. are jointly presented in large data format to provide a panoramic view of the family's large screen ecosystem, and try to provide multiple views from the platform, users, and advertising value. The angle expresses the thinking about the marketing value of the family's big screen and has been unanimously affirmed by the on-site guests.
Hewei Wei said that the return of family big screen entertainment scene indicates that collaboration and win-win has become the key to the healthy development of the interactive television industry. As an exclusive cloud service provider for interactive TV, Premium Pengle has provided "Yun Peng Cloud" service which is a combination of "Technology Cloud Service", "Operational Cloud Service", "Content Cloud Service" and "Product Cloud Service". "Service" is an all-in-one, composite interactive TV cloud service that focuses on providing professional content operations, user operations, content integration, and customer service support for telecommunication operators, broadcasters, and hardware terminal vendors, until platformization is achieved. A full range of interactive TV cloud services that realize the commercial value.
At the end of the forum, Han Yibing, Vice President of Prime Poole, stated that under the current market pattern of China's interactive TV, the three interactive TV formats of IPTV, DVB, and OTT will coexist for a long time and be developed in the competition. He pointed out that the "Unicomm Cloud" is a B2B2C model that has been widely recognized by the industry and fully demonstrates the "power of +" - excellent partners, high-quality resources, complementary advantages and superior results, with "Excellent "Bang Yun" service as a link, and then let all partners can also be linked together to create interactive TV "business win-win situation." “We look forward to working with business partners to jointly expand the interactive television market and jointly discover and share the marketing value of the interactive TV screen!â€
The bright song galvanizes the light of film and television culture and art to light the night of Dong Yi You Peng Yun
After the forum, a spectacular "film theme concert" was grandly debuted at the Dongyi branch venue. Many powerful singers and instrumentalists from the Oriental Song and Dance Ensemble pushed the atmosphere to a climax again and again. The Saxophone Accordion Orchestra plays and you play me off. "Weishan Lake" "Peony Song" and a series of classic songs, time and time again to everyone's thoughts back to the burning passion of the years gone.
As the sixth batch of national cultural industry demonstration bases, in recent years, Beijing Dongyi International Media Industrial Park has gathered a large number of well-known film and television cultures with its superior geographical location, garden-like park layout, world-class professional equipment, and good property services. Enterprises, industrial integration effects are increasingly prominent. Through the development in recent years, Dongyi Park has gradually built up five platforms, including TV program production, post-production of film and television, brand promotion and dissemination, media talent training, and incubation of cultural enterprises, forming a creative, production, and business operation covering film and television works. The whole process of distribution of the cultural media industry chain. Adhering to the principle of "collaborative innovation, connotation development", and upholding the harmony between man and nature and the harmony between industry and environment, Dongyi International Media Industrial Park has gradually become an international media and cultural industry with high influence throughout the country. Gathering district and the new landmark of the capital culture industry.
As an exclusive interactive cloud service provider in the field of interactive television for 10 years, Premium Pengle provides the “Yun Peng Cloud†service which is the only interactive TV exclusive cloud service that covers the IPTV, DVB bidirectional and OTT three interactive TV forms in the industry. . So far, excellent friends and Pule has become a collaborative strategic partner with 68 outstanding interactive TV companies across the country. The users of the Unicorn Cloud interactive TV platform have exceeded 60 million home users, and monthly live terminal users have reached 25 million.
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