According to foreign media reports, in the third quarter of this year, China once again won the world's largest smartphone market, and the rankings of major manufacturers have also undergone dramatic changes. According to data from market research firm Counterpoint Research, Huawei, which was ranked first in the rankings, was overtaken by OPPO and vivo.
In the third quarter of this year, OPPO and vivo surpassed the traditional domestic brands Huawei and Xiaomi successfully reached the top, among which the number one OPPO market share reached a record 16.6%, while the market share was only 9.9% in the same period last year. The second-ranked vivo market share was slightly behind, reaching 16.2%, compared with 8.8% in the same period last year.
The former Chinese first brand Xiaomi has now slipped to fourth place, with a market share of only 10.6% in the third quarter of this year, while it still holds a 14.6% market share in the same period last year. In the international market, Huawei, which has been closely following Apple Samsung, has fallen to the third place in China, with a market share of 15%.
OPPO is also invincible in terms of single-sale sales. The company's OPPO R9 dominates the smartphone market in the third quarter of this year, and even the iPhone is not its rival. At the same time, vivo also took advantage of the offline channel to achieve good results with the flagship X7. Analysts believe that: "OPPO and vivo's success depends mainly on their traditional offline channels. The machines sold in stores account for three-quarters of the total sales of the two brands. As for Huawei, it may rely on The upcoming new flagship Mate 9 will regain lost ground."
When talking about Xiaomi, analysts believe that its existing network sales model has encountered bottlenecks, and there is no sense of presence under the line is the biggest weakness of Xiaomi. In addition, Xiaomi needs a super-good flagship that is sincere enough to re-establish its brand image.
Can complete the big go-ahead in a year, the strength of OPPO and vivo can not be underestimated.
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