The Japanese company was the first to research OLED panels. Sony developed and launched the world's first OLED TV in 2007, and Sony and Panasonic reached an agreement on the joint development of OLED technology in 2012, but did not form a joint venture. Recently, due to the difficulties faced by the companies in both companies, there have been rumors that both parties have abandoned the research and development of OLED panels.
It is understood that if the negotiations with Japan Display can be reached, the future joint venture company will mainly develop and produce small-size OLED panels for smartphones and tablets, avoiding large-size OLED panels with LG Display and Samsung Display. Competition in the field, full competition for small-size OLED display.
But the current rumor has not been confirmed by all parties. Sony CEO Hirai Kazuo said when he talked about the formation of a joint venture with Japan Display, "For Sony, it makes more sense to supply 4K TV to consumers considering price factors. Sony will continue to produce and invest in professional OLED monitors for the film, broadcast and media industries."
The above said that Sony and other manufacturers around the world are more focused on developing 4K TVs, which will have four times the resolution of existing HDTVs and lower prices than OLED TVs. If the TV business cannot improve, the company may seek external partners. Considering the cost of exiting the large-scale TV business, it is unrealistic to give up completely. It is more sensible to cooperate with another company globally or regionally. .
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