According to media reports, the Ministry of Industry and Information Technology released the "Twelfth Five-Year Development Plan of the Internet of Things" (hereinafter referred to as "Planning").
The "Planning" proposes to initially complete the goal of industrial system construction by 2015: to form a relatively complete IoT industrial chain, cultivate and develop 10 industrial clusters, more than 100 backbone enterprises, and a group of Small and medium-sized enterprises, build a number of public service platforms with wide coverage and strong support.
Industry insiders have predicted that by 2015, the scale of the Internet of Things industry will exceed 500 billion yuan, with an average annual growth rate of about 11%, and the Internet of Things industry will enter a period of rapid development. From the current point of view, smart card technology, two-dimensional code recognition, RFID tablets, sensors and other sub-sectors will share market growth benefits in advance.
Smart card technology core
Smart card technology is the technical core of the Internet of Things. Smart cards are also called IC cards. They are micro-integrated circuit chips with microprocessors and memory, and have standard specifications.
A smart card is a card with a micro-integrated circuit chip such as a microprocessor and a memory, which has standard specifications. Smart cards must follow a set of standards, ISO7816 is the most important one. The ISO7816 standard specifies the shape, thickness, contact position, electrical signal, and protocol of the smart card. Smart cards have been applied to the fields of banking, telecommunications, transportation, social insurance, and e-commerce. IC phone cards, financial IC cards, social insurance cards, and SIM cards in mobile phones all belong to the category of smart cards.
As a small branch of the IT industry, smart cards have very limited weight. However, with the implementation of communications, finance and government security projects, the unique technical characteristics and irreplaceable status of smart cards are beginning to emerge. Naturally, it will also be favored by the capital market. In fact, some old foreign smart card companies have been listed for a long time. Emerging smart card companies are also scrambling to enter the ranks of IPOs. From this point of view, domestic smart card companies still have a lot to improve in terms of capital operation.
At present, the main listed companies related to smart card technology are: Eastcompeace, Hengbao, New Cape and New World.
Eastcompeace: Currently, it is the largest state-owned smart card supplier in China. Its products include card, read-write terminal, application tools, and system integration. Its business scope covers communications, public transportation, social security, finance, and government. , Transportation, campus, identification, RFID (electronic tag) and many other smart card applications. The company has the core technology of smart card operating system and personalized core technology, as well as the technical development capabilities of smart card reading and writing machines, testing tools and application systems, which can provide customers with smart card system solutions. Donghai Securities believes that with the end of the operator's 3G network construction at the end of the year, the performance of Eastcom Peace will also enter an accelerated upturn, and investors are advised to hold it.
Two-dimensional code identification key link
Two-dimensional code recognition is a new-generation bar code technology that records data symbol information using a specific geometric figure in a regular black and white rectangular square array distributed on a plane (two-dimensional direction) according to a certain rule. The QR code is a key link of the Internet of Things, which has the advantages of multiple reads and writes and larger storage capacity. International well-known companies have made a lot of expensive investment in RFID technology earlier, but due to the cost of the bottleneck, there has been no progress . Two-dimensional codes can play a key role in product traceability, logistics, anti-counterfeiting, anti-counterfeiting, member management, precision marketing, recall and other links.
The two-dimensional code appears as a square coding pattern, with "black and white" in the pattern corresponding to "0 and 1" in the computer binary, and the reading device can "translate" the black and white block into general computer data to obtain the two-dimensional code The information stored in. This information includes URL, text, photos, electronic tickets, electronic receipts, discount coupons, etc.
It is understood that two-dimensional codes have low cost and better security than traditional bar codes and lower than RFID. In addition, two-dimensional codes can be transmitted and downloaded through the network, and their applications are highly flexible and convenient.
The smartphone has both camera and image processing functions, and is the perfect terminal for reading QR code information. With the popularity of smart phones, the application of QR codes is cheaper and faster, and it is expected to quickly penetrate the civilian application field. At present, applications that combine QR codes with smart phones include e-tickets, e-discount coupons, mobile phone advertisements, mobile Internet access and downloads, and QR code business cards.
At present, the listed companies related to QR code recognition mainly include: New World, Huagong Technology, and Shanghai Belling.
New Continent: It is the only domestic manufacturer that masters the core technology of two-dimensional codes, and the technology reaches the international advanced level. As the industry leader, the POS business and tax control machine business in the New World have great potential. The company is also the only company that owns the "3G bottleneck technology" QR code to automatically identify the core technology. With the gradual promotion of the application of QR codes in China and the company's increased development of international business, its automatic identification business will enter a period of rapid growth; it is the only pilot enterprise in the tobacco retail terminal system; the traceability system construction of the Ministry of Agriculture involves two aspects, automatic Identification terminal system and animal and plant traceability information management system.
One of the most promising information technologies of RFID
RFID is short for radio frequency identification technology. RFID sensing mainly includes two parts: the label and the terminal device. The terminal device reads and writes the information in the label through a wireless signal, and can realize high-speed, contactless object marking and identification. RFID tags do not require power supply, and have the advantages of low cost, convenience and ease of use.
A very important technology in the Internet of Things is RFID electronic tag technology. RFID is fast reading and writing, long-term tracking management, and is one of the most promising information technologies. It has the advantages of being able to recognize multiple tags at one time, strong anti-pollution ability and durability, penetrability and barrier-free reading, and reusability. Due to cost reasons, this project has not been promoted on a large scale.
The FRID industry chain mainly includes four parts: label, terminal equipment, software and system integration. At present, system integrators usually cover the terminal software link. The label manufacturer is responsible for part of the chip system software COS, and there are few companies that produce software alone. Therefore, from the perspective of output value scale, the proportion of software is smaller than that of tags, terminals and system integration. According to the statistics of China RFID Industry Alliance, the proportions of the four are 11.5%, 33.8%, 25.7% and 29%, respectively.
At present, RFID is most widely used in the fields of certificate anti-counterfeiting, electronic payment, and access control, while logistics and warehousing are relatively new application fields. According to statistics from the Ministry of Industry and Information Technology, in 2010 RFID accounted for 45.2%, 24.9%, 15.9%, 7.6%, and 6.4% of the market in license anti-counterfeiting, electronic payment, access control, logistics, and warehousing.
At present, listed companies related to RFID mainly include: Dahua Intelligent, Zhongrui Sichuang, New World, Xiamen Cinda, Xiamen Cinda, Shanghai Belling, Aerospace Information, Huagong Technology.
Dahua Smart is a leading RFID tag company, and is currently actively deploying downstream system integration business, so that product prices are no longer completely controlled by downstream companies; Zhongrui Sichuang is the largest supplier of anti-theft tags. The development trend of large-scale application of RFID technology in the retail industry.
Xiamen Cinda: Automatically identify chip manufacturers. Focusing on the development, design, production and promotion of radio frequency identification (RFID) electronic tag products, it has a number of completely independent intellectual property rights patents for radio frequency identification, covering electronic tags, RFID reading and writing equipment, RFID antennas and RFID application systems. At present, the company's electronic label products have been successfully applied in many fields. In particular, high-frequency ISO15693 tags support all current chip products from chip manufacturers, and can also be customized according to customer needs, with a market share of up to 70%.
The basic benefit of sensor information collection
Sensors are the foundation of IoT information collection and benefit greatly. Sensors are located in the upstream of the industry chain, and benefit greatly at the beginning of the development of the Internet of Things. At the same time, sensors are in the tower of the Internet of Things pyramid, which will be the most demanded and most basic link in the entire Internet of Things industry.
At present, China's sensor industry is lagging behind. Domestic sensor demand, especially high-end demand, relies heavily on imports. The gap in localization is huge. At present, sensor imports account for 80%, and sensor chip imports account for 90%.
At present, the sensor market in the fields of automotive, logistics, coal mine safety supervision, security, and RFID tag cards is growing faster: the potential size of the automotive sensor market reaches 5.7 billion, which is more than 14 times the current; the potential size of the logistics sensor market reaches more than 10 billion, It is more than ten times the current; the potential scale of the coal mine security sensor market reaches tens of billions of yuan; the growth rate of the security sensor market will be synchronized with the growth rate of the output value of the security industry. %; RFID tag cards enter the market development period, with an average annual growth rate of about 21% in the next 5 years.
Sensor technology leader is easy to transform into an overall solution provider, with greater growth space and stronger competitiveness, which is the first choice for investment. Guojin Securities believes that the overall solution market space is larger and is the long-term goal of sensor companies. The leader of sensor core technology is easier to transform; under the Internet of Things strategy, the localization of sensors is in urgent demand, and the domestic leader of the sensor industry is more supported by the government As a bottleneck in the development of the Internet of Things, sensors have become the dominant link in the entire industry chain and also represent the core competitiveness of enterprises.
At present, the listed companies related to sensors mainly include: Hanwei Electronics, AVIC, Dali Technology, Gaode Infrared, Concentrating Technology, etc.
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