Hot and cold
In 2014, CES (American Consumer Electronics Show) turned into a car show, the world's nine largest car companies gathered for the first time, smart cars concentrated appearance. The competition of in-vehicle intelligent terminals is fierce. Apple has joined 12 auto companies to launch the "iOS in the Car" alliance; Google United, Honda, Audi, Hyundai, Mercedes-Benz and other established "Open Auto Alliance OAA" to promote the car Android system; Microsoft and Ford Then launched the SYNC system, 4G chip suppliers Nvidia, Qualcomm, Intel quickly followed up...
Intel introduced the IVI system, hoping to regain the glory of the PC era in the field of car networking; Qualcomm also released the 602A connected car chip this year, and wanted to build an integrated platform for connected car solutions.
“The key is to connect the car to the Internet, whether through industry standards or through mandatory regulations.†Ding Xun, a senior industry researcher at China Mobile Research Institute, told reporters that just like smart phones, only connected cars are valuable, and connected car chips are useful. Ground.
Xie Pingsheng, director of the planning department of BYD Automotive Electronics Division, told this reporter that BYD's car networking products are headed by Huawei and supplemented by ZTE. The product is updated quickly, and 3G and 4G are iterative.
However, car companies have encountered embarrassing reality. “The Internet of Vehicles has always been 'hot', but it’s not so good, the user’s level of consumption and awareness have not kept up.†Xie Pingsheng said.
“The renewal rate is sluggish. If you spend money to buy in-vehicle information services, users don’t buy it. Most of the Internet-connected companies are 'losing money to make a drink.'†Kong Fanzhong, deputy general manager of Changan Automobile Group Technology and Management Information Technology Department also lamented. “I don’t know what consumers will buy, navigation, information services, entertainment services, voice services, Internet services, management and monitoring, or terminal applications?â€
At present, the domestic car network is mainly based on TelemaTIcs (vehicle computer system) services. The homogenization is serious and the technical level is uneven. The low-end vehicle terminal products are flooding the market and are caught in low-cost and low-quality competition.
Kong Fanzhong believes that this profit model is not sustainable, and the market is prone to a vicious circle in which the OEMs are reluctant to pay, operators are not free, and users do not want to renew.
Ideal and prospects
Stepping into 4G communication, the Internet of Vehicles entered the era of ultra-broadband. The time when the new car is fully connected and driven automatically is set in 2020.
Yang Jing, chief scientist of China Mobile, pointed out that the Internet of Vehicles has shifted from the traditional embedded system to the open APP platform. On the other hand, based on TelemaTIcs, V2X (automobile and car, road, pedestrian, Mobile Internet, etc.) Vehicle and car communication capabilities. “The Internet of Vehicles has entered a new phase of improving near-field traffic safety.â€
That is to say, through the networking, the car automatically senses the nearby people, cars, roads, etc., promptly reminds and adjusts the driving state of the car to reduce traffic accidents.
According to Yang Jing, the US Department of Transportation will introduce the mandatory installation of V2V in light vehicles in 2014. V2V will become a platform for car communication. This platform mainly supports the alarm application in the short term, and further combines with the auto-driving function of the car to achieve the purpose of safely controlling the vehicle. In order to encourage auto companies to participate actively, the US Department of Transportation plans to establish an evaluation system for safety capabilities brought by V2V technology and add it to the five-star collision detection standard.
In contrast, China's car networking still lacks overall policy and industry standards, and communications, automobiles, transportation and other related companies are doing their part. Moreover, the accumulation of technology in automobile companies is insufficient, and only a few car companies have launched products equipped with TelemaTIcs, and there is no consideration for V2X technology.
Kong Fanzhong suggested that auto companies should enjoy the mobile Internet technology achievements of operating system suppliers Google, Apple, Microsoft, 3G, 4G LTE chip suppliers Qualcomm, Intel, Nvidia, telecom operators AT&T, etc.; concentrate on developing the car itself. Technologies such as automotive smart driving technology, car safety and energy saving technology based on the Internet of Vehicles V2X.
From the perspective of profit model, we introduce Internet thinking. Kong Fanzhong said that the promotion period is free and the user group is established. With a sufficient user base, data mining and innovative application development will create real value for users – safety, fuel economy and environmental protection. After establishing customer stickiness, try to charge for tiering by service.
Gartner said at the 2014 CES that perhaps one day, according to the time of the car network service purchased by the user, the car will be sold at a discount; if the car network service plan for the lifetime is signed, the user may receive the car for free. The survey found that 38% of respondents were very interested in this.
When the car is also on the day of information eating (service and performance improvement), not only "contract mobile phones", but also "contract cars", just like smart phones rely on telecommunication networks, the car network supporting smart cars will continue to become profitable. For the sake of reality.
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