"Tip II" detonates gourmet online shopping

With the second quarter of the "Tiny Tip II" ("China on the tip of the tongue") being invented by CCTV, "Eat Goods" people started the crazy online shopping that "steered on the TV and swallowed the mouse". E-Commerce websites, which have always seized business opportunities, have repeatedly launched feature pages and even sent professional buyers to shoot locations to snap up mouth-watering ingredients in documentaries for the “folk food lovers”.

In the area originally established for the “Tiny Tip II” website, the “Shaanbei Lao Zhang's Hollow Handmade Noodle” brought back by the professional buyer was soon snapped up by netizens to “insufficient inventory”. The related ingredients presented in the program, including bacon, fish cake, tea seed oil, and linden honey, have also become hot items.

In contrast, COFCO Memai.com directly linked the video of “Tiny Tip II” to the special page, and provided the recipes for the “Boiled Boiled Shrimps”, “Clams” and “Taizhou Jumping Fish”. Want to satisfy the netizens.

"This is too tempting for me to watch drunk food while watching TV." Beijing girl Xiaomiao said, "Tip II" only broadcast two episodes. She has already made several orders online and bought honey. Fish cake and chili oil and so on. "It's a pity that I don't have time. I'll be able to enjoy the restaurants and food stalls according to the route in the film."

According to the statistics of Tmall Foods, over the weekend of the first episode of “Tiny Tip II”, more than 5.4 million people logged in to the relevant pages. The broadcast of the second episode also attracted nearly 2 million users to “surf for food” online. The Leishan fish sauce broadcast on the program was sold out after only 1,000 copies of the product on the line for only half a day. As of last Saturday, nearly 20,000 copies of Sichuan bacon have been sold, and more than 4,000 bottles of honey have been sold in the Nyingchi region of Tibet. Top secret recipe Sichuan bean curd rice oil spicy pepper and broken peanuts have also become a hot spot.

Looking through shopping websites and online stores, many businesses have also played tricks while “serving” documentaries to sell food. Many online shops sell “jumping fish on the tip of the tongue.” The jumping fish in the documentary is produced in Sanmen Bay, Zhejiang Province. There are many jumping and jumping fish from Hunan, Fujian and Chongqing in the online store. There are also some online stores that specialize in imported food. They actually hang out the “China on the tip of the tongue” sign to attract customers.