In the first half of 2016, the rumors of the CSRC's suspension of VR industry mergers and acquisitions and refinancing have added a cool breeze to the “VR Winterâ€. How does the world's first VR Pay payment issued by Ant Financial Service affect the industry?
In the past two days, the world's first VR Pay payment technology released by Alipay's parent company Ant Financial has attracted great attention in the industry. It has brought a clean stream to VR winter, and it may also be a new business opportunity and turnaround opportunity for VR. A warm current?
The development team of VR PAY is the F studio ("F" stands for future), and the main task is to introduce new technologies to productization. In March of this year, VR PAY new products began to be established. After three months, the grayscale test was started. By the middle of October 2016, Lin Feng and his team announced the launch of the first VR PAY product worldwide.
It is undeniable that the background of this product release is that there have been many bubbles in the entire Chinese VR environment.
A set of data from Digi-Capital and 21st Century Business Herald is often cited: In the first quarter of 2016, VR/AR investment in the international market reached $1.7 billion, of which nearly $1 billion came from China. Yang Ge, the founding partner of Xingyi Capital, explained this phenomenon: “Everyone is very scared now, I don’t know where to put the moneyâ€, but VR is definitely not a good choice, and it is similar to the disillusionment of O2O. He believes: "VR is still a long way from the level of mature hardware. It is imperative to build a basic platform for developers to use."
The VR industry has been heating up since Facebook’s $2 billion acquisition of Oculus officially opened the global VR consumer era in 2014. In the following two years, companies such as Oculus and Sony launched epoch-making VR products. From the perspective of public experience, 2016 can be called the VR first year.
Driven by many industrial capitals, the domestic VR industry has also increased in popularity. At the same time, however, most investors still hold a wait-and-see attitude. It is not easy to see more investment. It is not easy for VR entrepreneurs to get the next round of financing smoothly. It is not too much to say that you are in a cold winter. The reason is mainly due to the fact that the solutions to the problems of technology, market demand, ecological closed loop and so on are not yet mature.
At present, VR hardware cannot perfectly find the balance between resolution, delay, interactivity and user vertigo. Hardware technology restricts the presentation of content and user experience, while the lack of content restricts the development of the entire industry. At present, hardware devices are still the main source of realization for related companies, and the development of content production and distribution platforms is relatively lagging behind.
Most importantly, new technologies can be created in the early days of conception, money-burning, and subsidies. But to survive, you must have a healthy business model and sustainable cash flow. VR is no exception. To achieve this kind of commercial closed loop, the payment link is an indispensable part. For this reason, at the Yunqi Conference on October 12, the world's first VR Pay technology, which was shown by Alipay's parent company Ant Financial, triggered widespread industry attention and discussion.
VR Pay solves the problem of people paying in a virtual scene. Users do not need to interrupt the immersive experience, that is, they do not need to remove the worn VR equipment, they can directly complete the payment link, allowing the virtual consumption experience to connect before and after. So some people say that VR Pay is the last piece of the VR industry closed loop.
Several key areas of VR, such as games, film and television, education, travel, and shopping, all require access to payment links to provide users with a complete and uninterrupted immersive experience. We can see in the malls and airports that some VR game store payment methods are still relatively primitive, users need to pay the money and experience. In the shopping scene, if you let the user take off the VR device to pay, it is even more unimaginable. The emergence of VR Pay can be said to bring a warm flow to the industry, which provides an exciting possibility for VR entrepreneurs to improve their business model and enhance the user experience.
Of course, VR payment technology still needs to solve a series of problems if it really wants to land. For example, how to complete payment in a virtual shopping scenario with a simple interactive form, while ensuring at least the same level of underlying security as the mobile phone.
Whether VR will become the next direction after the computer and wireless era remains to be seen, but what is certain is that if a technology will completely change people's lifestyles in the future, VR is undoubtedly the most promising one. At the same time that VER Pay was released, Ant Financial released the payment standards in the virtual scene, such as the checkout counter, payment process, and security authentication method. With the establishment of VR payment standards, VR applications in different fields such as shopping, live broadcasting, and games are likely to access payment, which will become the biggest driving force for the VR industry to form its own hematopoietic function. With the final piece of the puzzle, the VR industry will also complete the transition from “toy†to “tools†and become a highlight of the future of financial technology.
Description
-Contact resistance:≤5Omohm
-Switch Function: S. P. D. T. with lamp.
-Various shapes and colors: yellow, blue, red, black, green
-Press the button, power on; release it, power off
Features
A push button switch is a switch that has a knob that you push to open or close the contacts. In some pushbutton switches, you push the switch once to open the contacts and then push again to close the contacts. In other words, each time you push the switch, the contacts alternate between opened and closed. These types are commonly called latching switches. There are also Non latching push button switches that only maintain the switch contacts when the switch is help in position. Once the switch is let go, the current is broken and the switch turns off. Push switches are usually a simple on-off switch.
Push Light Switch,Mini Push Button Switch,Push Button Switch Types,Push Button On Off Switch
Ningbo Jialin Electronics Co.,Ltd , https://www.donghai-switch.com