In Beijing, November 11 — What’s on your mind these days? Chances are, many would immediately respond: “I want to meet a delivery guy!†After the frenzy of “buy, buy, buy,†the “handicraft family†is left waiting endlessly. Courier companies are doing everything they can to make sure you don’t have to wait any longer.
Not every delivery person is a traditional courier. In Chengdu, over 300 enthusiastic square dance aunties have temporarily joined the “Express Express Team†to help ease the last-mile delivery pressure during this year’s “Double 11.†After a short training session, they were ready to step in and support the delivery process.
Zhou Ayu, a member of Wuhou District’s “Double 11 Rapid Delivery Team,†was seen guiding new team members through the distribution process on the first day of November. The station manager assigned lighter packages from two nearby communities to her. “Helping young people deliver packages not only keeps me active but also gives me some extra pocket money,†Zhou said with a smile.
After dinner, Zhou returned to her square dance group. As the music played, she received another delivery call. She quickly rushed to the building entrance with a few other new team members. This kind of flexible arrangement helps reduce the workload for regular couriers during peak times.
Industry workers note that an auntie can deliver a package to a resident’s door and return within 5-10 minutes. With the “Double 11†rush in full swing, a small group of these ladies can significantly ease the pressure on the delivery teams, ensuring faster delivery to consumers.
In addition, some food delivery riders have also stepped in temporarily, using part-time shifts to assist with the increased demand.
Smart logistics and “rejuvenation†are making minute deliveries more achievable than ever. Just after midnight on the 11th, Mr. Liu from Jiading District in Shanghai ordered snacks like cookies and nuts. Within 12 minutes and 18 seconds, the courier arrived at his door, and the delivery was completed. This was the first order processed by the Tmall platform this year.
Thanks to smart logistics, Suning and Tmall achieved near-instant delivery this year. By leveraging pre-sale data and big data analytics, Alibaba’s logistics network had already placed high-demand items in warehouses close to customers, even pre-packaging them in advance.
At 7:01 a.m. on the morning of the 11th, the DJ5903 train from Beijing Nankai to Jinan West arrived at platform 11 of Jinan West Railway Station. Staff quickly loaded 83 express parcels onto trucks and prepared to send them to the sorting center. This was the first high-speed train to reach Jinan on the same day.
As a major transportation hub between north and south, Jinan saw a surge in high-speed trains heading to cities like Beijing, Shanghai, Kunming, Changchun, Zhengzhou, and Harbin. Meanwhile, trains arriving from those cities also passed through during the “Double 11†e-commerce holiday. The Beijing-Shanghai “Fuxing†high-speed rail even launched a new express service, enabling goods to be delivered between Beijing and Shanghai in just 10 hours.
The sky isn’t falling, but packages might be dropped — or delivered in a smarter way. On the morning of the 10th, a drone took off from the Jingdong delivery station in Fanchuan, Chang’an District, Xi’an. Within 10 minutes, it flew into Shijia Village in Duqu Street, delivering a package to a small courtyard. The drone dropped the package about 30 centimeters above the ground and then returned to its starting point. All of this was done automatically by the computer system.
Currently, such drone deliveries are operating smoothly in cities like Xi’an and Suqian, with a cumulative flight time of over 170,000 hours.
Jingdong staff explained that they’ve established drone take-off and landing points at various distribution centers. Once orders come in, drones fly to neighboring villages according to set routes. Most of these landing points are located in supermarkets or rural partner yards. After the goods arrive, local partners handle the final delivery to villagers.
For example, delivering from Shaanxi Vocational and Technical College to Xifan Village takes at least 30 minutes by car, but a drone can do it in just 8 minutes. Delivering to mountainous areas, which could take several hours by vehicle, can be completed in less than half an hour by drone.
To improve efficiency, store collection and parcel pickup stations are becoming increasingly popular. According to the State Post Bureau, there are nearly 30,000 express delivery terminal service stations and over 200,000 intelligent parcel lockers nationwide during the “Double 11†period, serving as a valuable supplement and extension of traditional delivery services.
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