The manufacturer said:
Hongyan Electric Wang Micheng: Intelligent lighting should be laid out early
The rapid development of the Internet has had a huge impact on both the lighting industry and the traditional manufacturing industry. Intelligent lighting is destined to be a cross-border product. The influx of foreign companies will inevitably affect the market share of the lighting industry. The traditional lighting industry is mainly selling products, considering the gross profit margin of sales; the price of intelligent lighting products The Internet companies are not selling products, but instead introduce more user traffic through smart lighting, and then get benefits through services, so the price will be very low. The lighting industry must have a sense of crisis, change the business model, take advantage of traditional manufacturing and channel, and actively promote the O2O emerging business model, otherwise it may be eliminated by the times.
At present, there are chaos in the field of intelligent lighting, such as uneven product quality, uneven manufacturers, lack of product innovation, single function, lack of industry and national standards. The biggest problem facing smart lighting is that market demand is not clear, consumers do not pay, and the stability of smart products is questioned by the market. Therefore, product innovation and product quality must be addressed first. The purpose of product innovation is to meet the needs of users and to guide users with technology. Product quality is to enhance user satisfaction with the product, thereby enhancing the dependence and trust of intelligent lighting products. Secondly, the standard issue, the industry has developed to a certain extent, it is necessary to introduce industry and national standards to regulate the quality and compatibility of products. Only standardization can ensure the reliability of products and ensure the compatibility of products, so that users do not have to worry about after-sales maintenance. The problem.
Southeast Lighting Cao Liufang: It’s hard to make a move
From the perspective of the trend of the times, consumers' purchase and use preferences are moving toward high-tech, which is the trend of the times. However, it is necessary to recognize that manufacturers, businesses, and consumers all need a transition period, and it is impossible to do so overnight. In my opinion, intelligent lighting companies are constantly striving to seize the commanding heights in order to seize the market's “head brothâ€. Intelligent lighting companies must carry out industrial division of labor. “Specialization†will be the key word for future industry changes.
Smart lighting is actually a lifestyle change for the average consumer. Consumers will remain indifferent if they want to put their products to the ground without any national policies or large-scale projects. For enterprises, it is necessary to cut into the market at the moment, and the most should not blindly invest and expand. I personally think that experience marketing is the only way out, "it is difficult to make a move, and it is easy to move."
At present, some enterprises use smart slogans to find downstream manufacturers to develop smart lighting products. The final project is started and the molds are opened, but the project is often unsuccessful. In my opinion, the key to intelligent lighting development lies in the shared platform. Another key to intelligent lighting is the design of the luminaire. For the lighting enterprise, the light source components, product performance, service life, installation and operation are relatively mature, but from the perspective of interior design, the luminaire design is only the tip of the iceberg, but it is not Lack, so more resources are needed for resource integration.
Delta Lighting Feng Gang: There is no cross-border competition is not enough
At this stage, the intelligent lighting technology is still immature, the product quality is still unstable, and the product structure has not yet been finalized, but it has been “played badâ€. The so-called "intelligent lighting" is currently only a part of the intelligent control system (or smart home), the focus is still on "intelligent control" rather than "intelligent lighting". At present, pure LED products do not have intelligent technology, and the technical nodes mainly reflect In system programming, overall wiring, ordinary lighting products are unlikely to have such capabilities.
Without cross-border competition is not full competition. The participation of companies such as Xiaomi and Haier reflects their advantages in the field of software development and intelligent control of home appliances. Compared with ordinary lighting companies, they have first-mover advantages; while Philips, Schneider, etc. The entry of international giants shows the true intellectual advantage. In contrast, ordinary LED lighting fixtures are just intelligent accessories.
Bobst Guangbo Han Jianhua: How difficult is it to understand?
In the past two years, enterprises outside the industry have continuously entered the LED field. For the development of the LED industry, this is a positive signal, indicating that this industry is full of power and has huge market potential. Outside the industry, LED lighting, in terms of technology development, may take some detours, the proportion of input and output is out of balance, but they take large capital to enter, this industry is undoubtedly a kind of advancement, the new capital must bring new vitality, It will be of great benefit to promote the development and reshuffle of LED intelligent lighting. Their entry will shorten the time for LED intelligent lighting to enter the homes of ordinary people.
2014 is a year in which LED intelligent lighting has really started to develop. The lamps for dimming, coloring and illuminating are constantly being updated. The entry of smart LED bulbs abroad has attracted wide attention. Many companies do not really understand "what is LED intelligent lighting", it is not a simple remote control switch, it requires a system support, but there is no standard basis at present, each enterprise is developing according to its own ideas. When the market matures, many contradictions will be highlighted. It is hoped that industry associations can organize and coordinate relevant interim standards to prevent the development of the industry from deviating from the normal track.
Leading Electronic Technology Xie Jianbin: Professionals do professional products
In recent years, the intelligent lighting market has developed rapidly, and many other companies have entered the smart lighting market. However, in my opinion, companies outside the industry cannot truly be professional and refined in the lighting industry. "Professionals do professional products", the company produces products that are professional and years of experience in the industry, while outside companies enter the field of intelligent lighting, just to get involved in the industry's surface, it is difficult to do a thorough in this field.
For the outside brand enterprises to enter the field of intelligent lighting, its advantages are as follows: 1. Brand companies can quickly enter new fields with their original brand influence; 2. The strong financial strength of large enterprises is a solid foundation for their entry into new fields. 3, the brand enterprise has a professional marketing and research and development team; 4, the brand enterprise has laid out a comprehensive sales channel network, entering the new field can quickly open the market with its channel network.
However, for foreign companies, entering the field of intelligent lighting has its own drawbacks: 1. For outside companies, smart lighting is a new starting area, or it will face more development problems; 2. Intelligent lighting is only an outsourcing company. Very small components, they can not focus on intelligent lighting, "old" is still its main business; 3, professional is the fundamental of enterprise production, foreign companies can not compete with industry enterprises in professional technology.
Intelligent lighting is the future development trend of the industry. The product has already entered the field of intelligent lighting. In the future, it will focus on the “smart†direction, and will promote smart lighting products next year.
Business talk:
Xi'an Shengke Building Materials Yang Xin: Change begins with the terminal
In recent years, the concept of “smart lighting†has been heated up, but in the end market, smart products are used less and only a few consumers understand. At this stage, the terminal market should promote intelligent lighting, starting from the intelligent switch, step by step for market promotion.
Intelligent lighting is an inevitable trend in the development of the lighting industry. I am very concerned about the development of intelligent lighting. For the development of intelligent lighting for companies such as Xiaomi, BYD and Haier, I am personally optimistic. The development of intelligent lighting is a process that must first be changed from the terminal. With the improvement of consumption level, while younger consumption and personalized demand become the mainstay of market consumption, intelligent lighting enterprises should increase the promotion of terminal promotion and let more consumers understand the convenience brought by smart lighting to life. The terminal application of intelligent lighting products will increase market share.
Jilin Juyuan Lighting Hou Chunming: Smart lighting is not good
In recent years, the concept of "smart lighting" has been heated up, but personally, the terminal market is still in the "initial stage", lacking market resonance, from manufacturers, distributors to consumers are not aware of the products.
In view of the current market environment, I will not focus on promoting smart lighting, because the public's awareness of intelligent lighting is still immature. According to my understanding of the terminal market, at this stage, the intelligent lighting that consumers need should be based on convenient operation, simple maintenance, and convenient and practical products.
With the maturity of the development of the industry, once the smart products form potential energy, the user needs no longer a single intelligent control product, nor a single luminaire, but a complete set of overall solutions. With the advancement of technology, intelligent lighting will be a trend in the use of fashion homes.
Shenzhen Yiming Lighting Tang Jinyan: It is not difficult for manufacturers to promote together
In recent years, "smart lighting" has not really matured in the terminal market, let alone popularization. We are only in contact with more intelligent switches, remote controls and other products that can regulate color, light and dark, high and low lift. If smart lighting is becoming more mature, I support the promotion of smart lighting and I am confident of promoting it. Because with the improvement of people's living standards, the quality of life requirements are also higher and higher, intelligent products with higher quality, less maintenance costs, can facilitate life.
For the development of intelligent lighting for foreign companies, I am more optimistic, which shows that the lighting industry has great potential. Xiaomi, BYD, Haier and other enterprises have strong economic strength and talent research and development capabilities are not weak. The efforts of all parties to overcome the problem of intelligent lighting can promote the development of intelligent lighting.
In my opinion, lighting enterprises need to enhance their R&D capabilities, improve their scientific and technological content, and price civilians, and enterprises should actively increase their promotion efforts to make smart lighting products truly become a mass product.
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