Changsha lighting: squandering for fascinating eyes

Changsha lighting: squandering for fascinating eyes In the past two years, the most popular lighting industry is probably LED and investment. In terms of overall structure, Changsha is lagging behind some cities. However, in terms of investment, it is not much to say. Small and medium sized stores are also emerging in endlessly. The introduction of the 50,000-star Red Star Lights World and Xiyingmen Fancheng should be considered as a complete end to the lack of high-end stores in Changsha. However, the current Red Star and Xiyingmen can only be regarded as “good seedlings”. Growing into a towering tree requires time to accumulate and the brand's precipitation.

Changsha Luminaire Market: Graduating Fascinating Eyes Sanxiang Nanhu Market: Xiang Youshou Yu Sisheng

In the old market established in 1996, Hunan’s earliest building materials business district was also the largest and most prosperous market at present. Unfortunately, this “supreme business district” in Hunan has a natural defect: it is formed spontaneously. On the one hand, Nanhu Lighting City, Nanhu Lighting World, Nanhu Boutique, Xijiang, Haiwei, Wangdefu and other markets are gathering business, which has heightened popularity; on the other hand, they are fighting each other, and it is impossible to unify planning and rationalization. The layout, resulting in disorderly competition in various markets, unable to differentiate positioning, became a mess. However, in a short period of time, the Nanhu shopping district is irreplaceable. No matter whether it is merchants' quality, passenger flow, retail share, wholesale share, or engineering share, they can all win the top spot in Changsha.

For merchants, when the market does not have an overwhelming advantage, their own ability to integrate resources and develop new ideas are crucial. Taking Changsha Crystal Nest International as an example, as the top luxury brand in Hunan, Crystal Nest has brought together a series of top brands such as “Baohui, Oskolna, Qilang, Nock, Kaiyuan, and Difeng”. Nest must occupy the core position in the market, but it is not. The Haiwei Mansion, where the Crystal Nest Headquarters is located, faces the Nanhu Lighting City, and on this road, a lot of outdoor lamp merchants are gathered. The street lights are difficult to associate with the high-end lanterns, if not continuous The huge poster guides all the way, it is hard to find the crystal nest deep in the street lamp.

This is the same position, but also the impact of the general environment, the only difference is that the Nest conversely and still maintain a steady growth. Wu Hao, General Manager of Crystal Nest, is not only the leading distributor in Hunan, but also a leader in the lighting lighting industry in China. He and his team, with their dazzling achievements, have profoundly interpreted the “determination of the way out of the way to decide the outcome”. For Hunan businesses, establish a benchmark.

Xijiang Lighting: hi-lights + high-built, stable, mid-range, long way to go <br> Become a comrade in a trench. Although the establishment of the market was not long, but after the opening of Xilai Deng, it had been madly hitting advertisements for a period of time, especially at the time when taxis in Changsha made advertisements, which made Xilai Light enjoy the hearts of the people and became a classic of Changsha lighting market marketing. Cases have so far been unsurpassed. Unfortunately, it seems that we have neglected the continuous brand building. In the management of merchants, there has also been a noticeable slack. Fortunately, there are still a number of high-quality merchants who, as long as they make up their minds, are expected to achieve significant changes in the short term. However, due to the relatively small size of Gaojian, it is also close to the road, and there are hi lights to pressure the array, and the operating pressure will be relatively small. In fact, in the current situation, if you sit in the store waiting for customers to come and rely on the retail and wholesale of natural passenger flow, no matter which market in the country, it will not work. As a business owner, not only do you have to learn to “find yourself for food”, but to concentrate on doing the service, there is a more important lesson. That is, regardless of the product you are selling, if you have no vision and no taste, you can’t make it out of the storefront. The point is that it should be clean and tidy, and it looks "fresh and cool."

For the market, the bigger business is also a weaker party, and the idea of ​​“relying on other things” is one of the humanities that cannot be eradicated. Unfortunately, if everyone joins the boat and the merchants and the market work together, there will be Stable development. After 5 or 6 years of development, Xilai Deng business district has formed a certain reputation. Simply relying on advertising in the mass media, or advertising such as rental and public transportation, can only deepen brand influence and make it difficult to form new ones. The shock wave, and hard work, optimize the market shopping environment, enhance the single store image, improve the after-sales service system, and find their own "stove" in order to compete in the lighting market in Changsha, a solid position, look for opportunities to climb.

Hi to light a corner: Light Red Star World VS Xiyingmen Fan city growing <br> <br> a friend once quipped, "Red Star does not sell lamps in the country," this sentence, though biased, but also pointed to a strange The phenomenon, although there are several domestic brands of building chain stores, but the proportion of lamps in the inside is minimal, the sales situation is even.

Of course, the root cause of this problem lies in the underdevelopment of the lighting and lighting industry. The upper reaches of enterprises are mostly small and medium-sized, and there are even a large number of micro-enterprises. Therefore, there is no “brand awareness” for lighting lighting brands, and it is difficult to form a brand. The added value, due to the limited financial resources of the company and the inability to provide strong advertising and material support to the merchants, lighting lighting merchants are not valued in Dalian, so it is reasonable. However, what needs to be stated is that this "red star" is not a red star, and the red star light of Hunan Runtian Investment is just a red star. As an emerging store, no matter whether it is positioning or hardware, it is fundamentally different from the “Nanhu Commercial Circle and Xilai Deng Commercial Area”. After being labeled as “retail store”, it has been automatically differentiated from the traditional commercial area and become the future Changsha. High-grade lighting retail growth point.

Coincidentally, the Red Star Lights World has just emerged in Nancheng. Xiyingmen Fancheng has been making its debut in the “Future CBD”. Its market structure and overall layout, accurately speaking, is a city-building movement, with 160,000 square meters of shops and 120,000 square meters. The square-scale hotel apartment, the 50,000-square-meter Grade A office building, and the 150,000-square-meter international home furnishing brand flagship store base are known as the composite project that integrates the internationally renowned business giants and domestic famous brand companies. Lighting is one of them. Obviously, It can only be based on "retail" as the main direction, just in a "crash" with the Red Star Lights world.

Although these two markets seem to have a “great future”, due to “young age”, they also need to face the process of brand precipitation and resource accumulation. In a short period of time, it is still difficult to uproot Nanhu’s high-end retail.


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