Weiwei Co., Ltd. announced on July 2 that recently, the company's wholly-owned subsidiary, Weiwei Technology (Hong Kong) Co., Ltd. and the United States Procter & Gamble's Gillette Company signed a "Trademark Licensing Contract", and Weiwei Technology was licensed to use " The trademark of Duracell", the date of signing the agreement until June 30, 2016, has been agreed by the trademark licensor and the licensee, and the license period can be extended for two years.
According to the contract, the trademark license covers the manufacture, display, advertising, promotion and labeling of LED bulbs , solar charging and 12V low voltage energy-saving LED outdoor landscape lights, led downlights and LED sports safety equipment in the United States, Canada and Mexico. The above-mentioned licensed trademarks are used in the channels associated with sales, marketing, and distribution. The company will pay Gillette Corporation an annual fee for the use of the trademark at a certain percentage of the net sales of the licensed trademark.
According to the company, Procter & Gamble is a world-renowned consumer product management company. The company is authorized to use the "Duracell" brand, which will make full use of the "Duracell" brand effect, strengthen cooperation with P&G in channel marketing, and strive to achieve The company's LED lighting products achieved rapid growth in sales in the North American market.
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