Samsung Releases 12 New Products to Challenge Apple

Samsung's share price has recently fallen, and the industry has said with a smile that “Samsung has evaporated a Sony” (evaporation market value is equivalent to Sony's total market value). However, this small setback obviously will not stop the pace of this global consumer electronics giant. On July 2, Samsung launched 7 new GALAXY products and 5 new ATIV products in China. There are 12 new products in the two major series, involving smartphones, smart cameras, PCs, and tablet computers. For a long time, Samsung, with its vertical integration advantage, is known for its fast R&D, new product launch, broad product line, and vast marketing. It is like a fully armed, high-speed chariot that always stays where it is. This “runaway” status has made Samsung today, and it has also become a reliance of Samsung.

One time to release 12 new products. Less than two weeks after the London conference ended on June 20th. On July 2nd, Samsung brought new products for mobile and IT terminals just released in the world to China.

This time, Samsung introduced 7 new GALAXY products and 5 new AT IV products. There are 12 new products in the two major series. In addition, Samsung also released a new large-screen smart phone product line GALAXYMEGA, launched GALAXYMEGA6.3 and GALAXYMEGA5.8 (digital refers to the screen size) two new products, the purpose is to further dilute the boundaries of smart phones and tablet PCs, occupying market segments. In addition, Samsung also provided "unbounded interaction" solutions that integrate Ombile and IT equipment. This is also the main line connecting 12 new products at the same time.

It is worth noting that Samsung is digging into all the market segments that can be tapped, attracting all users who can attract, as if to make opponents "no way to go." For example, the new M EG A product line card is located between the large screen Note phone and the TAB series of tablets. It is intended to capture users who want to integrate the tablet and the computer.

In addition, GalaxyS4Zoom, a derivative product of the GalaxyS4 series, was added to the 10x optical zoom lens, which is obviously aimed at mobile phone users who have higher requirements for photographing.

Offensive and defensive battle with Apple Samsung released this series of new products under the condition of a declining market value. Like the main competitor Apple, Samsung is currently facing a situation of falling share prices and evaporation of market value. Even so, Samsung is still sticking to its own "speed + range" path, a typical Samsung rhythm.

American Neil Sense, an analyst at American market research firm Stranetalytics, believes: "Since Apple will launch new iPhones and iPads in the coming months, the new Samsung GalaxyN ote3 will be released The demand is not clear enough, and it is very difficult for Samsung's share price to rise in the short term."

This offensive and defensive model has always existed between Apple and Samsung. Just in the past, Apple would release the iPad in the first half of the year, and then release the iPhone in September. Samsung will be stuck in the empty space of Apple products and release its own targeted products. This has been the case for the past three years, and it has achieved notable results. According to Maoston, the current situation is exactly the opposite, and it is Apple who wants to cut Samsung's "backroad." However, Yang Qun, the chief analyst of the domestic consulting firm Zhanguo strategy, did not agree with this view. “Samsung has always followed the principle of quick approval from production to sales and promotion. No one knows that Samsung will do this when Apple releases new products in September this year. what."

Do not let yourself go idle, let the opponent idle, there is news that Samsung will release the Note series of new products in September, not to allow Apple to block their own opportunities. According to Samsung’s strategy in the past, this possibility is very large. Yang Qun also added that in addition, Samsung may also launch such unexpected products as GalaxyS4Zoom. "In short, Samsung's approach is not to let himself idle, nor to let the opponent idle."

Interestingly, while analysts on Wall Street have expressed “bargains” about Samsung’s share price performance, they’re taking a lot of money when it comes to the second-quarter financial outlook that has ended. On Friday, seven analysts predicted that the second-quarter operating profit of the world's largest mobile handset maker will reach 10.1 trillion won, a 56% year-on-year increase. This growth rate is in line with Samsung's 54% operating in the first quarter. The profit growth is very close. The second-quarter net profit will increase by 59% year-on-year to 8.25 trillion won.

Therefore, when it comes to responding to the stock price decline, what adjustments should Samsung make? The industry is collectively silent. In Yang Qun's opinion, after all, Samsung relied on "quickly accurate guidance" to walk in the arena. This is still its advantage. No matter what it is currently experiencing, it is impossible to give up.